Jon Taffer Exceeds Expectations
World Pet Association re-connected with customers in August as one of the first major conventions to reboot since the Covid 19 Pandemic changed the world.…
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Backstage vs. Front of House
Ever wonder what it would be like backstage at your favorite concert?
Many people think backstage (or more accurately, side-stage) would be the “best seat in the house.” But truth is, it’s often not the best place to hear the music and see the band.…
Moses Brings Men Together
Collaborations are trendy. People like them because they often bring together unlikely partners to find common ground and expand boundaries.
One recent project we helped capture on-camera centered on the marriage of the bluegrass group Steep Canyon Rangers with the R&B group Boyz II Men – and included North Carolina’s Asheville Symphony for good measure. …
Providing Method to Madness
Some things in life you probably don’t want to see being made, like sausage or laws. And you might add concerts to that list. It’s amazing to watch as semi-trucks with rolling road-cases transform dark-stages into electric playgrounds, and then 18-hours later those same trucks roll out again, as if nothing ever happened. Such was …
Happy Birthday Procter & Gamble Professional!
For 15 years we’ve produced one of Chicago’s most successful live events: Procter and Gamble Professional’s One Night Only customer concert, held during national restaurant week each May. From “new idea” to “best practice,” the event now stands as one of the company’s most proven methods of attracting and cultivating relationships with prospects and customers. …
Band-Brand Best Practices
American Idol Lauren Alaina and Cracker Barrel executives talked best practices in the “band meets brand “equation at this year’s Music Business Association conference in Nashville. The star-studded conference included seminars, panels, performances and speeches from a wide range of industry heavyweights and artists, including Bebe Rhexa, Luke Combs, Peter Frampton, Darius Rucker and Cane …
History Made Again At Pyramids
Red Hot Chili Peppers made history at the Pyramids last month and Cord Management’s video-production partner 7 Cinematics was alongside. A high-end 4K Live Stream of the band’s concert from Giza was viewed by more than 3 million people around the world. The performance was only the 9th concert held at the famous location in …
Behind the Scenes at the Ryman Auditorium
The nostalgic elegance of a music venue seemingly frozen in time took center stage for Cord Management and our client 7 Cinematics – specialists in creating award-winning content. We recently spent a full day with 7 Cinematics, producing a television show at The Ryman Auditorium in Nashville, home of The Grand Ole Opry. And while …
Trace Adkins Honors Gregg Allman
Trace Adkins performed many of his biggest hits during a corporate concert produced by Cord Management at the House of Blues in Las Vegas last month. But the biggest surprise of the night came when Adkins broke into an impromptu rendition of Gregg Allman’s hit song, “I’m No Angel.” Adkins told the crowd he felt …
Does Size Matter?
We produce most of our concert events in large venues such as a House of Blues, convention centers, or perhaps a theater. But occasionally we end up off the beaten path, in more unique, boutique locations. So we thought it would nice to spotlight a venue that you may not be familiar with, recognizing it …
Mega Truck Series in 2016
Cord Management is excited to introduce a strategic marketing platform for brands looking to reach and engage with fans of extreme motorsports or alternative country music through offerings that will reach nearly 4MM passionate consumers who enjoy the adrenaline-fueled excitement of big trucks and the new wave of alt-country music coming out of Nashville. The …
Behind the Curtain – October ’15
Authenticity is key in today’s marketplace and Cord Management specializes in bringing unique opportunities to brand marketers looking for exciting ways to affect customers. The Mega Truck Series is a prime example of something that began organically, with authenticity. The “light bulb” moment for the MTS came when record label executives in Nashville noticed fans …