Behind the Curtain – November ’14

Posted in: Events- Nov 17, 2014 1 Comment

Experiential is a big word in marketing these days and Cord Management recently connected the “experiential” dots for Dawn dishwashing detergent and Restaurant Depot.

A two-tier initiative at RD’s Charlotte store proved fruitful when B2B sales of the iconic blue brand rose 400% YOY – not once, but during two separate promotional periods.


Driving the excitement were two different “experiences” that resonated with the retailer’s core audience of cooks, chefs and other foodservice folks.

A group of customers who bought Dawn during the first promotional period were selected to experience speeds of nearly 170 mph, as they circled the famous 1.5-mile track, “racing” other RD customers side-by-side in a one-of-a-kind thrill ride.


A month later, a second group of RD customers enjoyed NASCAR’s Bank of America 500 from the unique vantage point of Richard Petty’s private suite. “The King” himself was on-hand to greet winners and accept a $15,000 donation from Dawn and RD.

The Petty family operates Victory Junction, a non-profit summer camp that hosts children from across the country, who are living with serious medical conditions.

If NASCAR fans or other sport-specific audiences are important to your bottom line, call Cord Management at 615-866-5003 to see how we can help.

One Response to “Behind the Curtain – November ’14”

  1. avatar
    Reply Lynn Correll says:

    Hey Mark!
    You look great. Good to see you looking happy! God bless, Lynn

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