Mega Truck Series in 2016

Posted in: Events- Oct 14, 2015 No Comments

Cord Management is excited to introduce a strategic marketing platform for brands looking to reach and engage with fans of extreme motorsports or alternative country music through offerings that will reach nearly 4MM passionate consumers who enjoy the adrenaline-fueled excitement of big trucks and the new wave of alt-country music coming out of Nashville. The […]

Behind the Curtain – August ’15

Posted in: Events- Aug 06, 2015 No Comments

Authenticity ruled when multi-platinum rock band 311 launched it’s Amber Ale in Omaha, Nebraska. Not only did band members help create the recipe for their custom brew, but they decided to release it by going back to the hometown venue where it all began back in 1990 – Sokol Hall. The sold-out concert on August […]

Lessons In Heroic Leadership

Posted in: Events- Aug 06, 2015 No Comments

“It’s the people to your left and to your right who can have the greatest impact on the success or failure of your objectives,” said retired Army Ranger Sgt. Keni Thomas, a military hero who played a pivotal role in the Black Hawk Down rescue mission in Mogadishu, Somalia. Stories of gut-wrenching drama were peppered […]

Behind the Curtain – July ’15

Posted in: Events- Jul 01, 2015 No Comments

For more than 10 years, Cord Management has brought new energy to trade shows, producing corporate concerts and keynote presentations on behalf of the trade show itself or on behalf of companies looking to generate extra attention and opportunity beyond the convention floor exhibit booth.

Turning Dirt Into Dollars

Posted in: Events- May 06, 2015 No Comments

Does your company sell to “heartland” consumers? Those hard-working people who prefer barbeque to caviar? If so, check out this ground floor opportunity… and when we say “ground,” we mean it – literally. Cord Management and Average Joe’s Entertainment have partnered to bring structure to the relatively unorganized sport referred to as “mudding”. The Mega […]

Behind the Curtain – November ’14

Posted in: Events- Nov 17, 2014 1 Comment

Experiential is a big word in marketing these days and Cord Management recently connected the “experiential” dots for Dawn dishwashing detergent and Restaurant Depot. A two-tier initiative at RD’s Charlotte store proved fruitful when B2B sales of the iconic blue brand rose 400% YOY – not once, but during two separate promotional periods. Driving the […]

Behind the Curtain – August ’14

Posted in: Events- Aug 14, 2014 No Comments

Fans of ABC TV’s Shark Tank may think Daymond John is a tough cookie, and in some respects, he is. But when Cord Management asked him to participate in World Pet Association’s annual trade show, SuperZoo, we learned he’s actually a pretty nice guy. Beyond the traditional Keynote speech that John regularly delivers to audiences […]

Behind the Curtain – July ’14

Posted in: Events- Jul 14, 2014 No Comments

Given the spectacular success of last year’s event, it’s no surprise that only a few playing spots remain for the 3rd annual Colt Ford & Friends Celebrity Golf Classic. Marketing opportunities exist for corporate partners looking to align with celebrities from the worlds of country music and professional golf. This fundraiser brings Nashville musicians and […]

Behind the Curtain – May ’14

Posted in: Events- May 20, 2014 No Comments

Photo courtesy of Glenn Roberson While Cord Management is most well known for providing turnkey music-related services, our entertainment capabilities reach beyond rock stars and concert halls. This month we had the opportunity to proudly serve NASCAR driver Martin Truex Jr, by turning an historic furniture warehouse into a fashionable showcase for Martin’s 5th annual […]

Behind the Curtain – April ’14

Posted in: Events- Apr 15, 2014 1 Comment

This May marks the 10th year of Cord Management’s longest running concert event, Procter & Gamble’s “One Night Only.” This customer-appreciation event has also become a customer-acquisition opportunity for the Professional Division of the consumer goods giant, as evidenced by the ever-increasing volume of calls from prior-year attendees asking for invitations to the next upcoming […]